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eTOURISM SUMMIT - "The eTSY Awards" Open for Submissions
Help us celebrate tourism excellence with the best of 2018 digital, tourism marketing in this series of unconventional – but highly relevant – awards in 13 original categories.
Deadline: August 31, 2018
Cost: $99 per entry
Reality Check Award - Unleash the imagination and show everyone what cool looks like in this fast-changing 360-degree world of ours. We’re looking for the best augmented, virtual or mixed reality video.
ADHD Video Award - May we have your undivided attention (for just a moment), please? We’re awarding very short storytelling videos in 6-second, 15-second and/or 30-second versions. Be quick about it!
Marathon Video Award - Some stories just can’t be rushed. If your story has a beginning, middle and an end, how have you kept viewers interested throughout a long-form video? We can’t wait to see.
“Live From…Anywhere!” Award - It doesn’t have to be live from New York and it doesn’t have to be a Saturday night. We want to see the best use of live video, and something recorded on a smartphone will do just fine.
Digital Content Awards
It Deserved to Go Viral Award - Greatness rewarded. Your campaign was so clever...and it really did deserve to go viral. So let’s help you out with some extra love and shares. Tell us all about it from concept to budget to distribution.
X-Ray Vision Award - You know your target audience better than the average bear. We want to shine a laser beam on the best realization of a creative based on a powerful “Aha Moment” traveler insight, because...epiphanies happen.
Peddling Influence Award - This one is simple -- just like dealing with social media influencers (LOL). Let’s find the absolute most successful influencer marketing campaign and learn why.
Content King and Queen Award - If the Content King married a commoner, would she be the Content Queen? We say yes, because behind every successful Content King there’s a Content Queen. Let’s celebrate the best 2018 content marketing program in the eTourism Community.
Riches in Niches Award - “There’s gold in them thar hills!” We’re prospecting for the best niche marketing campaign. What have you dug up in some hidden corner?
Spam-Me-Not Award - Seriously, this is important. The best email marketing campaigns use so many tools: big data, best practice, personalization, graphics, a call to action. Now you can get even more out of your email signature by winning this award.
Post With the Most Award - Against the odds and the algorithms, you’ve captured great organic reach via shares. What percentage of your Facebook followers did your post or video reach without spending a dime? Capture a screenshot and tell us how.
Where the Magic Really Happens Award - The internet is a crowded place. We’re calling for the most creative, effective destination website that combines speed, beauty, function and irresistible traction in turning browsers into travelers. Is it yours?
Other People’s Money Award - We like the math when 2+2=5. Have you jumped in with both feet (and a wallet) on one of the best ideas in a digital co-op program? Share the details, the budget and the ROI to win admiration at #eTS18.
How submissions will be judged:
All entries will be judged by a jury of your peers on a scale of 1-10 (1=crap to 10=heavenly) based on the following criteria:
- Strategy and objective