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eTourism Summit Excellence Awards - "The eTSY Awards"
Submission Process Closed

Help us celebrate tourism excellence with the best of 2018 digital, tourism marketing in this series of unconventional – but highly relevant – awards in 13 original categories.  

Timeline:

  • June 22 - CALL FOR ENTRIES
  • August 31 -  ENTRY DEADLINE
  • September 7 - EXTENDED ENTRY DEADLINE
  • September 7 - JUDGING OPENS
  • September 21 - JUDGING CLOSES
  • October 11 - THE eTSY AWARDS AT e-TOURISM SUMMIT

Award Categories

Video Awards

  • Reality Check Award - Unleash the imagination and show everyone what cool looks like in this fast-changing 360-degree world of ours. We’re looking for the best augmented, virtual or mixed reality video.  

  • The SQUIRREL! Award - May we have your undivided attention (for just a moment), please? We’re awarding very short storytelling videos in 6-second, 15-second and/or 30-second versions. Be quick about it!

  • Marathon Video Award - Some stories just can’t be rushed. If your story has a beginning, middle and an end, how have you kept viewers interested throughout a long-form video? We can’t wait to see.   

  • “Live From…Anywhere!” Award - It doesn’t have to be live from New York and it doesn’t have to be a Saturday night. We want to see the best use of live video, and something recorded on a smartphone will do just fine.

Digital Content Awards 

  • It Deserved to Go Viral Award - Greatness rewarded. Your campaign was so clever...and it really did deserve to go viral. So let’s help you out with some extra love and shares. Tell us all about it from concept to budget to distribution.  

  • X-Ray Vision Award - You know your target audience better than the average bear. We want to shine a laser beam on the best realization of a creative based on a powerful “Aha Moment” traveler insight, because...epiphanies happen.

  • Peddling Influence Award - This one is simple -- just like dealing with social media influencers (LOL). Let’s find the absolute most successful influencer marketing campaign and learn why.

  • Content King and Queen Award - If the Content King married a commoner, would she be the Content Queen? We say yes, because  behind every successful Content King there’s a Content Queen. Let’s celebrate the best 2018 content marketing program in the eTourism Community.

  • Riches in Niches Award - “There’s gold in them thar hills!” We’re prospecting for the best niche marketing campaign. What have you dug up in some hidden corner?

  • Spam-Me-Not Award - Seriously, this is important. The best email marketing campaigns use so many tools: big data, best practice, personalization, graphics, a call to action. Now you can get even more out of your email signature by winning this award.

  • Post With the Most Award - Against the odds and the algorithms, you’ve captured great organic reach via shares. What percentage of your Facebook followers did your post or video reach without spending a dime? Capture a screenshot and tell us how. 

  • Where the Magic Really Happens Award - The internet is a crowded place. We’re calling for the most creative, effective destination website that combines speed, beauty, function and irresistible traction in turning browsers into travelers. Is it yours? Campaign microsites qualify for entry.  

  • Other People’s Money Award - We like the math when 2+2=5. Have you jumped in with both feet (and a wallet) on one of the best ideas in a digital co-op program? Share the details, the budget and the ROI to win admiration at #eTS18.

Guidelines:

Campaign or Program Window: Campaign or program start date must fall between January 1, 2017 - August 31, 2018

Deadline to Submit: September 7, 2018 (extended) 

Who Can Submit? Someone from your company can submit one or more entries or you can have an agency representative submit on your behalf. 

Cost: $99 per entry and no limit on the amount you can enter 

Qualification: Each category must have a minimum of three (3) total submissions to qualify for award review. If a category receives two entries or less, those entries may be shifted to another category, if applicable. If no other category fits that entry, then the entry may be moved to next year's program (if the applicant chooses) or disqualified.

Judging Process:

All entries will be judged by a jury of your peers on a scale of 1-10 (1=crap to 10=heavenly) based on the following criteria:

  • Strategy and objective
  • Creativity
  • Impact/Measurability